About Adventure Life
Our Mission
To help you love your vehicle more by making it uniquely yours.
Every decal, skin, and overlay we create is designed with one goal: to give you a way to express yourself through your ride. Whether you're building a trail-ready beast or just want your daily driver to stand out in the parking lot — we're here to help you make it yours.
The Short Version
We're a very small team based in St. Louis, MO — making premium decals, skins, and overlays for Jeeps and adventure vehicles. Designed in-house, produced in-house, and officially licensed by Jeep & MOPAR.
Since 2021, we've served over 62,500 customers across all 50 states and 33 countries.
The Full Story
Adventure Life didn't start as a business. It started as a side hustle to fund adventures.
Back in college, our founder Pendilton was a pre-med student who loved adventuring more than he probably should have. He started making decals on the side — just enough to cover gas money, lift tickets, and gear. It wasn't supposed to become anything serious.
Then something unexpected happened: people wanted more.
The Grind
What started in a dorm room followed Pendilton to Chicago, where he spent nights and weekends growing the business while working a full-time job. His brother and parents pitched in to help with production back in Missouri. Every lesson was learned the hard way — from product design to shipping logistics to customer service to profitable growth.
There were moments it almost fell apart. Twice, actually. Moments where quitting would've made sense.
But quitting wasn't the answer. Instead, Pendilton kept going — kept refining, kept improving, kept obsessing over fit, finish, and quality. He focused on becoming a better entrepreneur, building a better team, and creating better products.
The Breakthrough
In 2025, after nearly five years of work, Adventure Life earned something that changed everything:
Official licensing from Jeep and MOPAR.
That recognition validated everything we'd poured into this brand — the late nights, the attention to detail, and the uncompromising commitment to quality. It wasn't just a business milestone. It was proof that doing things the right way actually matters.
Where We Are Today
(as of Jan 1, 2026)
Today, Adventure Life is headquartered in St. Louis, Missouri — a tight-knit team of 5 who are still hands-on with every product.
By the Numbers
| Milestone | Stat |
|---|---|
| Customers served | 62,500+ |
| States shipped to | All 50 |
| Countries reached | 33 |
| Returning customer rate | 1 in 4 orders |
| Years in business | Since August 2021 |
| Officially licensed | Jeep & MOPAR |
We've grown a lot since those dorm room days — but we haven't lost what made us different in the first place: quality products, personal service, and a genuine love for the vehicles we customize.
What We Believe
Quality Over Quantity
We'd rather make fewer products and make them right. Every decal is designed for precise fit, premium materials, and long-lasting durability.
Your Vehicle, Your Way
Your Jeep isn't just transportation — it's an extension of who you are. We're here to help you express that, one detail at a time.
Community Over Transactions
Nearly 1 in 4 of our orders come from returning customers. That loyalty means everything to us, and we work hard to earn it every single day.
Built by Enthusiasts
We're not just making products for Jeep owners — we are Jeep owners. We design what we'd want on our own vehicles.
What We Make
- Hood lettering & graphics
- Steering wheel emblem overlays
- Door skins & accents
- Emblem overlay sets
- Custom designs — because sometimes you need something one-of-a-kind
All designed in St. Louis. All produced in-house. All made for people who actually use their vehicles.
Meet the Founder
Pendilton Whaley — Founder, Adventure Life USA
From a college side hustle to a licensed Jeep partner, Pendilton built Adventure Life on late nights, hard lessons, and an obsession with getting the details right. When he's not running the business, you'll find him on taking his Jeep on adventures. Mountain biking, backpacking, overlanding, skiing and snowboarding, exploring this beautiful world.
Join the Adventure
Whether you've been with us since day one or you just found us today — welcome.
Thanks for being part of something we're incredibly proud of.
— Pendilton & The Adventure Life Team
St. Louis, MO
