A Letter From Our Founder: Reflecting on 2025 & Looking Ahead to 2026

Jan 2, 2026

As 2025 comes to a close, I wanted to step out from behind the brand and talk to you — not as a customer, but as someone who's helped build something I once only dreamed about.

Adventure Life started years ago in a college dorm room. I was pre-med, trying to fund backpacking and ski trips — not build a business. It grew while I was living in Chicago, grinding nights and weekends, employing my brother and parents to help with production, learning everything the hard way. Along the way, I almost lost everything — twice. There were nights I sat in my apartment wondering if I was delusional for not quitting.

Instead, I kept working on myself, learning how to be a better entrepreneur, build a better team, and create better products. And because of that persistence — and because of your support — 2025 became a year I'll never forget.

 

What We Built Together in 2025

  • 20,404 products shipped — each one touched by our small team
  • All 50 states. 17 countries. — from Florida to Japan, you're everywhere
  • 1 in 4 orders from returning customers — that loyalty means everything
  • New products launched, including the JL & JT Door Skins you asked for
  • New brand partnerships to bring you even more quality options

 

A Milestone Years in the Making

And one milestone that personally meant the world to me…

After nearly five years of work, Adventure Life was officially recognized by Jeep and MOPAR — earning an exclusive license to produce officially licensed products.

I'll be honest: I got a little emotional when that came through.

It wasn't just a business win. It was validation that the standards, quality, and care we've poured into this brand actually matter — not just to me, but to the companies whose vehicles we're obsessed with.

 

Thank You

From the bottom of my heart — thank you. For believing in this brand. For supporting a small team with big ambitions. And for being part of something I'm incredibly proud of.

Truly grateful for every one of you,

Pendilton Whaley
Founder, Adventure Life USA

 

Looking Ahead to 2026

The momentum from 2025 has us more fired up than ever.

And yes — we hear you. JK Door Skins are launching very soon.

Behind the scenes, Q3 and Q4 of 2025 were spent quietly building a brand-new design and production process — one that no one else in this space is using. This new approach lets us produce far more accurate skins, overlays, and decals, faster than ever, using new technology in entirely new ways.

Because of this, you'll see new products dropping much more frequently in 2026.

There's a lot coming. And honestly? We're just getting started.

 

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